Smart business marketers are using Pop Phone Sockets to reboot their businesses during Covid-19.
The outbreak of the corona virus (COVID-19) in 2020 has caused a major shift in the US economy and in the way that businesses are marketing themselves.
The rapidity with which the US economy fell by almost 30% caused a major upheaval in the b2b marketing world. Promotional product sales declined by almost 65% in the second quarter of 2020.
Smart B2b marketers are doing this!
When there is a downturn in the economy due to an unforseen event (Black Swan Event, what is it?) there is always a retraction in marketing efforts and budgets.
Even though this is a natural reaction to the Black Swan event it is not the right thing to do for your business.
Stopping marketing to save money is like stopping a click to save time”Henry Ford
It’s time to “Think Differently” about your B2b marketing.
It seems quite obvious that the pandemic is not going away anytime soon and as such we as marketers have 2 options. We can curl up and die or we can get bold and get back to marketing our business.
On one hand, there is some logic (but only some) to keep all of your marketing budget in lockdown. The only logical point is this.
“If you do not want to stay in business, stop marketing now!”Sam
If you want to succeed in business during Covid do this!
You should consider the following as reasons to kickstart your B2b marketing now.
- Your competition may be shutdown and not marketing. This means you have a tremendous opportunity to take away some of their market share.
- Your competiton may also be marketing in which case you should be letting all customers know that you too are still in business.
- Don’t spend too much. This is the time in marketing when you need to spend wisely. The best thing you can do is get your message and logo out in the marketplace for less than $2 dollars an impression. The Pop Phone Socket is the ideal product.