In the summer of 2020 and for the near forseeable future anxiety in the American business sector due to the disruption caused by covid-19 is rampant.
There is no easy way to say it, “most America businesses are screwed!” At least for most businesses this is true. Some businesses such as Zoom and Amazon are thriving in this covid crisis era however the majority of traditonal businesses are struggling.
With poor and indecisive Federal leadership and a patchwork quilt state level of responses ranging from business as usual to lockdown has lead not only to a cessation of many business but to an overall anxiety permeating all businesses across the economic spectrum.
Perhaps no other sector of the economy has seen such turmoil at the Fitness and Health industries.
Fitness sector hit hard.
To say that gyms, fitness centers and public fitness have taken a body blow would be an understatement. In the feart and anxiety of these corona virus times gyms and fitness centers are the last place where people want to be as the virus continues to rage across the country. Until there is a vaccine and a concerted national effort to contain and control the virus this will be the case.
There is a light at the end of the tunnel.
There is always a light at the end of the tunnel, let’s ust hope its not an oncoming train!
However, for the moment let’s think rationally. A vaccine and its distribution is likely 6-12 months away. Once we get a vaccine announcement there will be an uptick in the fitness industry that will be tectonic.
There is an enormous pent up demand for the fitness industry to get back up and running. Once we have a vaccine announcement that will happen. However the distribution of the vaccine will still be 6 months after that announcement. What does this mean to the marketing of the fitness and wellness industry?
How to market your fitness business once there is a vaccine?
What should fitness marketers do now?
The thing you should NOT do is nothing. Doing nothing at this point in time is deadly. In my opinion those that do nothing at this moment in time will be the ones that never recover from Covid-19.
As a professional marketer in the fitness industry you should be preparing for the new world ahead. Do your research, reevaluate your costs and expenditures, speak to experts. This is where we come in.
If you would like to speak to the professional marketing experts at Fitness Promotional Products call us at 1-888-908-6932 .